video-production-guidelines

This skill provides a professional framework for creating video scripts and production plans tailored for MYCURE clinic management software. It synthesizes Steve Jobs' Apple Keynote presentation methodology with the industry-standard two-column audio-visual (AV) script format. It is designed for marketing managers, healthcare educators, and product teams needing to create high-quality demo videos, tutorials, and explainer content that effectively communicate technical healthcare workflows while maintaining viewer engagement.

The methodology focuses on four core pillars: the 'One Message Per Scene' rule to prevent cognitive overload; the principle of visual-audio harmony where visuals provide proof and audio provides context; the 3-second rule for pacing and information retention; and progressive disclosure to build a compelling narrative arc from problem statement to clinical solution. By utilizing the two-column AV script structure, users can clearly separate visual elements like B-roll and screen recordings from audio elements such as narration and call-to-actions.

• Enables the creation of structured video scripts for product demos, tutorials, testimonials, and healthcare marketing campaigns.

• Enforces strict adherence to cognitive load management through clear scene breakdown strategies.

• Supports the development of production workflows, shot lists, and detailed scene-by-scene timing estimations.

• Provides templates for script headers, target audience definitions, key message articulation, and CTA planning.

• Ensures content aligns with professional production standards used in documentaries and corporate video environments.

• Inputs include product feature details, technical documentation, and specific target audience profiles.

• Outputs consist of formatted AV scripts, scene breakdowns, and production guidance.

• Use this skill when you need to transform complex software features into simple, memorable stories for Filipino clinic administrators and healthcare staff.

• Keep text overlays on screen for at least 3-5 seconds to ensure readability and adhere to the 3-second minimum rule for all visual elements.

• Use the provided template to ensure every script has a clear hook, problem, solution, demonstration, benefit, and call-to-action.

• Avoid redundant text; ensure that the visuals show the 'how' while the audio explains the 'why'.