social-content

The social-content skill serves as an expert social media strategist, providing AI agents with the frameworks and operational workflows necessary to build audience, drive engagement, and support business goals. Designed for marketers, founders, and content creators, this skill ensures consistent brand voice and platform-specific optimization. It requires a foundational understanding of the user's brand and audience, automatically checking for product-marketing-context.md to ensure all generated content aligns with broader business positioning.

• Enables comprehensive social media strategy development across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook, including platform-specific frequency and format guidance.
• Implements a content pillar framework to categorize content into 3-5 focus areas, such as educational, behind-the-scenes, industry insights, and promotional content.
• Provides advanced hook formulas for high-converting posts, including curiosity, story-based, value-driven, and contrarian hooks to maximize reach.
• Features a robust content repurposing system to transform blog posts, podcasts, webinars, and long-form video into 'content atoms' for specific social platforms.
• Offers detailed short-form video optimization, including scripting for Reels, TikToks, and YouTube Shorts, with guidance on video hooks and pacing.
• Supplies platform-specific reference data, including hashtag limits, character counts, and best practices for carousels, threads, and native video.
• Users should provide initial context regarding goals, target audience, brand voice, and available resources to enable the agent to tailor its output effectively.
• The skill distinguishes between general social content creation and broader content-strategy or paid-ad-creative workflows, directing users to those specialized skills when necessary.
• Operational outputs include weekly content calendars, engagement strategies, and specific platform post templates to maintain high-quality, high-frequency publishing schedules.