social-content

This skill acts as an expert social media strategist, helping founders, technical marketers, and content creators build, schedule, and optimize content across major social platforms. It is designed to operationalize the process of growing an audience through structured frameworks, ensuring that every post aligns with broader business goals. By prioritizing the user's product-marketing-context, it ensures brand voice and target audience alignment before generating any copy or strategy. The skill covers the full lifecycle of content, from brainstorming and hook crafting to repurposing long-form content into platform-specific atoms. It is particularly effective for those looking to maintain a consistent posting cadence through batching strategies and repurposing workflows for blog posts, podcasts, and webinars.

• Expertly drafts platform-specific content for LinkedIn, Twitter/X, Instagram (Reels, posts), TikTok, and Facebook.

• Implements a content pillars framework (e.g., industry insights, behind-the-scenes, educational, personal stories) to ensure thematic consistency.

• Provides high-converting hook formulas for text posts and video scripts to maximize engagement and stop-the-scroll performance.

• Offers systematic content repurposing workflows, including turning blog posts into LinkedIn carousels or long-form videos into short-form content atoms (Reels/Shorts).

• Includes platform-specific advice on frequency, character limits, hashtag strategy, and visual format optimization.

• Always check for the presence of .agents/product-marketing-context.md before starting to maintain brand consistency.

• When generating content, specify the target audience, primary business objective (e.g., brand awareness, lead generation), and desired tone (e.g., authoritative, witty, casual).

• Use this skill for brainstorming specific post ideas, writing threads, or developing a weekly social calendar.

• For comprehensive content strategy planning or defining overarching content pillars, refer to the content-strategy skill; for paid media creative, use ad-creative.

• Optimized for creators and businesses building in public, SaaS founders, and growth marketers looking to increase their social presence efficiently.