seo-audit

The SEO Audit skill acts as a specialized diagnostic agent designed to evaluate websites for search engine visibility. It provides a structured, evidence-based approach to identifying critical issues that impact indexing, ranking, and user experience. By systematically reviewing technical infrastructure and content quality, this skill helps developers, marketers, and site owners bridge the gap between technical implementation and search engine performance requirements. It is best suited for pre-launch health checks, traffic stagnation troubleshooting, and ongoing site maintenance.

• Performs a multi-layered technical audit covering robots.txt, XML sitemaps, site architecture, and crawl efficiency to ensure search engines can reach your content.

• Evaluates indexation status, addressing common pitfalls like incorrect noindex tags, canonical conflicts, soft 404s, and redirect chains.

• Analyzes performance metrics aligned with Core Web Vitals, including LCP, INP, and CLS, while providing actionable advice on server response times and asset delivery.

• Audits on-page elements such as title tags, meta descriptions, heading structures (H1-H6), and image alt text for semantic clarity.

• Assesses content quality through an E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework to ensure alignment with user intent and quality standards.

• Includes an integrated SEO Health Index and Scoring Layer that provides weighted, normalized scores (0-100) to prioritize remediation tasks based on severity and impact.

• Before proceeding, the skill requires business context including site type (SaaS, e-commerce, blog), target markets, and specific SEO goals to refine its diagnostic focus.

• Users should provide access to data sources such as Google Search Console or Analytics when available to improve diagnostic precision.

• The agent is designed to identify and explain issues; it focuses on providing clear evidence for fixes rather than autonomous implementation unless specifically prompted.

• All findings are categorized by severity levels (Critical, High, Medium, Low) and confidence modifiers to help teams manage their technical debt and SEO roadmaps effectively.

• Note that while it covers technical SEO, mobile-friendliness, and security signals like HTTPS compliance, it does not replace professional human oversight for complex migration or competitive strategy decisions.