seo-audit

This skill provides a structured framework for SEO diagnostic specialists to analyze and resolve issues impacting organic visibility. It is designed for developers, SEO managers, and content strategists who need to audit websites for crawlability, indexation, and technical health. The agent functions as an expert auditor, requiring contextual input—such as site type, SEO goals, and access to Google Search Console or Analytics—to produce evidence-based, actionable reports. It prioritizes findings based on impact, allowing users to differentiate between critical technical blockers and low-impact content refinements. The audit covers technical infrastructure including robots.txt, XML sitemaps, site architecture, and crawl efficiency, alongside performance metrics like Core Web Vitals (LCP, INP, CLS) and mobile-friendliness. On-page analysis addresses title tags, meta descriptions, heading structures, and internal linking strategies to ensure search intent alignment. Additionally, the agent evaluates content quality through E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. The output includes a normalized SEO Health Index, providing a weighted scoring model from 0 to 100, which helps in tracking performance improvements over time. By following a clear, priority-based methodology, this tool ensures that audits are consistent, repeatable, and focused on tangible search engine performance improvements without unnecessary implementation tasks unless explicitly requested.

• Automated audit framework prioritizing crawlability, technical foundations, and on-page optimization.

• Quantitative SEO Health Index scoring with weighted categories for clear severity communication.

• Support for Core Web Vitals analysis, security signal verification, and mobile-first indexing readiness.

• Detailed E-E-A-T evaluation to assess site authoritativeness and trust signals.

• Actionable, evidence-based reporting that distinguishes between high-impact blockers and cosmetic issues.

• Clarify site business context (SaaS, e-commerce, blog) and SEO objectives before starting the audit.

• Provide GSC or analytics access for deeper data-driven insights; otherwise, rely on explicit assumptions.

• Use the scoring model to track technical debt and content quality over time.

• Respect the scope gate: prioritize diagnostic findings over implementation unless otherwise directed.

• Ensure consistency by mapping identified issues to the provided severity matrix (Critical, High, Medium, Low).