seo-aeo-best-practices

This skill provides a comprehensive framework for optimizing web content for both traditional search engines and emerging AI-powered answer engines. It is designed for developers, content strategists, and SEO professionals using the Sanity platform who need to ensure their digital assets remain discoverable and authoritative in an evolving search landscape. By integrating best practices for Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines with technical implementation strategies, this toolset bridges the gap between structured data and high-quality human-centric content.

• Implements schema markup using JSON-LD patterns for Articles, FAQ, Breadcrumbs, and Products to enhance search result visibility.

• Provides a robust technical SEO checklist covering metadata management, sitemaps, robots.txt, hreflang tags, and canonical URL handling.

• Delivers actionable advice for Answer Engine Optimization (AEO), helping prepare content for AI Overviews, ChatGPT, Perplexity, and other generative AI surfaces.

• Offers guidance on structuring content for machine readability, including the effective use of headings, list formats, and FAQ modules.

• Includes specific patterns for author attribution and EEAT signal amplification within Sanity schemas to boost site-wide authority.

• Use these references when auditing technical site health or implementing new content schemas in your Sanity studio.

• When implementing structured data, ensure the JSON-LD payload is accurately mapped to your Sanity document fields, particularly for FAQ and Article types.

• Follow the AEO guidelines by prioritizing direct answers at the start of content pieces to improve the likelihood of selection as a featured snippet or AI source.

• Regularly review the technical SEO checklist during migration, deployment, or major content updates to avoid common indexing pitfalls like broken sitemaps or improper robots.txt configurations.

• This skill functions as a reference guide; it does not perform automated crawling, so ensure you validate the resulting HTML and schema output using tools like Google Search Console or Rich Results Test.