launch-strategy

The launch-strategy skill serves as a comprehensive guide for SaaS founders, product managers, and marketers looking to drive momentum and user conversion during a product rollout. It emphasizes that a successful launch is not a singular event but a series of calculated phases designed to capture attention and build interest. By leveraging the ORB Framework—categorizing efforts into Owned, Rented, and Borrowed channels—the agent helps users prioritize their limited resources effectively. This skill is intended for anyone preparing for a feature update, beta release, waitlist campaign, or a full market debut, ensuring that technical delivery is matched with strategic marketing execution.

• Utilizes the ORB Framework to organize marketing efforts into Owned channels (email, blog, community), Rented channels (social media, marketplaces), and Borrowed channels (partnerships, influencers).

• Structures launches into a Five-Phase approach: Internal Launch for feedback, Alpha for early validation, Beta for audience building, Early Access for scale, and Full Launch for market impact.

• Provides checklist-driven guidance for Product Hunt launches, GTM planning, and feature announcements.

• Integrates with product-marketing-context.md to ensure messaging aligns with existing positioning, target personas, and USP definitions.

• Offers tactical advice for viral loops, waitlist management, and generating buzz without relying solely on paid ads.

• Always trigger this skill when keywords like 'launch', 'Product Hunt', 'go-to-market', 'waitlist', or 'we're about to ship' are detected.

• Before generating a plan, verify the existence of product-marketing-context.md to pull existing brand and product details.

• Focus on converting traffic from Rented/Borrowed channels into Owned channels to build long-term, compounding marketing assets.

• Maintain a phased timeline approach, ensuring the agent sets expectations for pre-launch audience preparation and post-launch maintenance.

• Differentiate between a simple feature update and a major product milestone to adjust the complexity of the launch plan accordingly.