launch-strategy

The launch-strategy skill acts as a comprehensive co-pilot for SaaS founders, product managers, and marketers preparing for public product releases. It provides a structured methodology to build momentum and convert interest into active users. By anchoring strategy in the ORB framework—which prioritizes Owned channels for stability, Rented channels for visibility, and Borrowed channels for credibility—the agent ensures that every release is a tactical campaign rather than a one-time event. Users will receive guidance on navigating the five-phase launch process, from internal testing and alpha feedback loops to managing public beta access and full-scale go-to-market (GTM) execution.

• Expertly applies the ORB Framework to align launch efforts across owned, rented, and borrowed communication channels.

• Orchestrates a structured five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch.

• Provides tactical advice for Product Hunt launches, feature announcements, and waitlist building strategies.

• Integrates with product-marketing-context.md to ensure messaging, audience personas, and positioning remain consistent with your brand.

• Generates actionable launch checklists and timelines tailored to specific product development milestones.

• Start by checking for existing product marketing context files to ensure all output is customized to your specific SaaS product and audience.

• Utilize this skill when preparing for major updates, new feature releases, or when you are 'about to ship' and need a cross-channel promotion plan.

• Typical inputs include product details, target launch dates, current channel strength, and audience size; expected outputs are phased action plans and marketing channel allocation strategies.

• Note that this skill focuses on the launch event and momentum building; for ongoing growth and post-launch engagement, cross-reference with the marketing-ideas skill.

• The agent helps you define the 'why' and 'how' of your launch, identifying whether to throttle invites, run exclusive access cohorts, or leverage influencer partnerships to shortcut your audience growth.