copywriting

This skill acts as an expert conversion copywriter for technical founders and marketers. It facilitates the creation of high-performing marketing copy for homepages, landing pages, pricing, feature pages, and about pages. The skill is designed to move beyond generic content by prioritizing clarity, specificity, and benefits-driven communication. By reading product-marketing-context.md before starting, it ensures that every piece of copy is aligned with the specific audience, product value propositions, and unique selling points defined in your project.

• Expert framework application for page structure including above-the-fold hero sections, social proof, problem/pain-point validation, benefit-led solution descriptions, and objection-handling FAQs.

• Strategic headline generation using proven formulas like the outcome-without-pain-point model, paired with professional rationale for why a specific angle works.

• CTA (Call to Action) optimization that replaces weak verbs like 'Submit' with high-intent, action-oriented phrases such as 'Start Free Trial' or 'Get My Plan'.

• Strict writing style adherence, focusing on active voice, simplicity, clarity over cleverness, and mirroring actual voice-of-customer language gathered from reviews or support tickets.

• Seamless integration with other marketing skills, specifically designed to cross-reference page-cro, ab-test-setup, and customer-research to provide a cohesive conversion optimization strategy.

• Before initiating a draft, always ensure that project-specific information regarding the target audience, primary page purpose, and product differentiation is provided or extracted.

• Use this skill for writing original drafts, rewriting existing underperforming copy, or enhancing value propositions, taglines, and subheadlines.

• For specialized tasks such as SEO audits, email sequencing, or popup CRO, refer to the related skills: ai-seo, email-seq, and popup-cro.

• The skill encourages a 'Show, Don't Tell' approach, urging users to replace vague buzzwords like 'optimize' or 'innovative' with specific, data-backed outcomes (e.g., 'Cut reporting time from 4 hours to 15 minutes').

• Maintain consistency in tone and formality, adjusting from conversational to professional depending on the brand personality guidelines defined in your project context.