copywriting

This skill functions as an expert conversion copywriter for technical founders and marketers, providing specialized frameworks for crafting high-performing website text. It is designed to transform vague or weak marketing copy into clear, benefit-driven messaging that drives visitor action. By prioritizing clarity over cleverness and customer-centric language, it helps users build logical flows across homepages, landing pages, pricing tables, and feature pages. The agent utilizes a structured approach, starting by contextualizing the product, audience, and offer via established product-marketing-context files to ensure consistent brand voice and strategy.

• Write and iterate on hero sections, including headlines, subheadlines, and primary CTAs.

• Apply proven conversion frameworks like Problem/Pain, Solution/Benefits, and Social Proof.

• Refine copy using principles such as active voice, specificity, and benefit-led storytelling.

• Optimize CTAs to be action-oriented rather than generic, following specific verb-noun formulas.

• Suggest rhetorical questions, analogies, and humor where appropriate to increase engagement.

• Provide line-by-line editorial feedback and suggest headline alternatives with rationale.

• Before writing, the agent must check for .agents/product-marketing-context.md or .claude/product-marketing-context.md to gather intelligence on the audience, product differentiation, and unique value proposition.

• For editing existing text, use this skill in conjunction with the copy-editing skill for thorough reviews.

• For specialized formats, refer to the provided documentation on copy-frameworks.md and natural-transitions.md for specific structural guidance.

• Ensure all copy avoids jargon, passive voice, and weak marketing buzzwords like 'optimize' or 'streamline' unless backed by specific data points.

• The skill is intended for website text that needs to persuade or convert; for email-specific outreach, use the email-sequence skill, and for popups, use popup-cro.