copy-editing

The copy-editing skill provides a structured methodology for technical marketers and founders to refine existing content. Instead of arbitrary rewrites, it employs a Seven Sweeps Framework that allows AI agents to tackle specific dimensions of quality sequentially—Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. This granular approach ensures that improvements are intentional, measurable, and aligned with brand guidelines.

This skill is ideal for polishing landing pages, email copy, blog posts, and ad creative. It is designed to work in conjunction with product-marketing-context.md, ensuring that every suggestion maintains the specific customer language and brand positioning required for high-performing marketing assets. By asking 'so what?' and checking for evidence, the agent transforms passive, generic copy into conversion-focused messaging that directly addresses reader needs.

• Seven-pass systemic editing framework for consistent, high-quality output.

• Context-aware processing that reads local product marketing files before executing edits.

• Identification of common messaging pitfalls like vague claims, missing benefit bridges, and lack of social proof.

• Direct application of conversion optimization principles (CRO) to improve readability and persuasive impact.

• Preservation of original author voice while eliminating jargon and abstract terminology.

• Input: Existing marketing text that requires refinement, polish, or conversion optimization.

• Usage: Invoke this when users ask for help with 'polishing,' 'proofreading,' 'tightening,' or 'sharpening' copy.

• Pre-requisite: Check for .agents/product-marketing-context.md or .claude/product-marketing-context.md before editing to ensure brand alignment.

• Constraint: Designed for editing existing content; for drafting from scratch, utilize the copywriting skill instead.

• Workflow: Follow the sequential sweeps, looping back after each pass to ensure consistency is not compromised by later refinements.