copy-editing

The copy-editing skill provides a structured editorial workflow for technical marketers, founders, and content creators looking to refine existing marketing collateral. Instead of performing a single, unguided pass, this skill employs a rigorous Seven Sweeps Framework: Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. By isolating these dimensions, the agent ensures that structural, stylistic, and psychological issues are addressed sequentially without diluting the core message or brand identity.

This skill is intended for users who already have draft content—such as website pages, email sequences, or landing page text—that requires professional polishing to better align with conversion goals. It prioritizes the preservation of the author's voice while identifying vague language, weak emotional triggers, and unsupported claims that may hinder marketing performance.

• Performs a systematic audit across seven distinct editorial dimensions (Clarity, Voice/Tone, Benefit-driven logic, Evidence-based proof, Specificity, Emotional resonance, and Risk reversal).

• Integrates with product-marketing-context.md to ensure all edits align with established brand guidelines, customer personas, and unique value propositions.

• Replaces generic marketing fluff with concrete data points, quantifiable benefits, and actionable language that drives user behavior.

• Maintains a non-destructive editing philosophy, focusing on enhancement and sharpening rather than arbitrary rewriting.

• Identifies common 'clarity killers' like excessive jargon, ambiguous pronoun references, and buried value propositions.

• The agent functions best when provided with existing copy and clear brand context files.

• Users should expect iterative output, where the agent highlights specific problem areas and suggests targeted revisions rather than just delivering a final block of text.

• If a file exists at .agents/product-marketing-context.md, the agent will automatically reference this for voice and persona alignment.

• This tool is specifically designed for editing and refreshing existing assets; for generating new content from scratch, use the copywriting skill instead.

• Practical for content audits, tightening up wordy messaging, sharpening CTA-driven copy, and refreshing outdated marketing pages.