blog-brief

The blog-brief skill is a specialized content planning engine designed for bloggers, content strategists, and digital marketers who need to produce high-performing, authoritative articles. By leveraging real-time WebSearch, it analyzes top-ranking Google search results to identify primary and secondary keywords, search intent, and competitive gaps. It transforms raw topics into structured, data-driven content briefs that ensure your writing is optimized for both search engines and AI citation models like Perplexity, ChatGPT, and AI Overviews.

• Automated template selection across 12 specific formats, including how-to guides, pillar pages, case studies, and research-heavy data reports.

• Comprehensive competitive analysis covering word counts, heading structures, visual element requirements, and content freshness.

• Data-backed research pipelines that source 8-12 tier-1 statistics per brief, categorized for charts, TL;DR summaries, and social media promotion.

• Strategic guidance for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) through suggested information gain opportunities, such as personal anecdotes and proprietary data benchmarking.

• SEO and AEO-specific output, including meta descriptions, question-driven H2 sections, internal linking architecture, and multi-channel distribution playbooks.

• Usage: Invoke by running /blog brief <topic>. The skill will guide you through a workflow including topic intake, keyword discovery, and template recommendation.

• Requirements: Designed for the Claude Code ecosystem; ensures consistency with other blog-family skills for seamless post-brief transition to content generation, auditing, and fact-checking.

• Best practices: For maximum accuracy, provide clear business context and audience avatars during the topic intake phase.

• Constraints: Follows modular reference documents like content-templates.md and internal-linking.md to ensure briefs are production-ready and scalable across large content operations.