analytics-tracking

This skill acts as an expert consultant for analytics implementation, helping technical marketers, growth engineers, and founders design robust measurement systems. It focuses on turning raw interaction data into actionable insights for marketing and product optimization. By prioritizing decision-making over mere data collection, this skill guides you through the process of mapping business questions to specific data points, ensuring that every tracked event provides value.

• Designs comprehensive tracking plans with clear event naming conventions (Object-Action pattern like signup_completed or form_submitted).

• Provides expert implementation guidance for Google Analytics 4 (GA4) including data stream configuration, custom event definition, and conversion marking.

• Offers deep integration support for Google Tag Manager (GTM), focusing on structured data layer patterns, trigger optimization, and variable management.

• Develops standardized UTM parameter strategies to ensure clean attribution across paid advertising channels (Google, Meta, LinkedIn), email newsletters, and organic social media.

• Implements debugging and validation workflows, including the use of GA4 DebugView, GTM Preview Mode, and browser-based Tag Assistant tools to ensure data integrity.

• Addresses privacy and compliance requirements, such as consent mode setup and the elimination of Personally Identifiable Information (PII) from tracking properties.

• Before starting, the skill automatically references existing product-marketing-context.md files to align tracking with your specific business goals, tech stack, and user journeys.

• It is best used for answering questions like 'how do I measure if this feature is successful?', 'my analytics isn't tracking conversions correctly', or 'help me structure my tracking plan for a new launch'.

• Outputs are typically structured as markdown-based tracking plans, which include tables for event names, triggers, properties, and specific implementation notes for developers.

• Supports advanced configurations for tools like Mixpanel and Segment, ensuring compatibility with your existing tech ecosystem and providing guidance on how to avoid vanity metrics.