analytics-tracking

This skill acts as a comprehensive consultant for analytics implementation and measurement, helping you transition from data collection to actionable insights. It is designed for technical marketers, product managers, and founders who need to ensure that their tracking infrastructure—specifically GA4, Google Tag Manager, and various attribution tools—is robust, accurate, and aligned with business goals. The skill enforces a 'track for decisions, not data' philosophy, ensuring that every event, property, and tag serves a specific strategic purpose while minimizing vanity metrics.

• Full support for GA4 setup, data stream configuration, and custom event implementation using gtag.js.
• Comprehensive guidance on Google Tag Manager (GTM) structure, including data layer patterns, triggers, tags, and variable management.
• Standardized event naming conventions using an 'object-action' schema to ensure long-term data cleanliness and consistency.
• Strategic UTM parameter planning to track traffic sources, mediums, and campaigns across Google Ads, Meta, LinkedIn, and organic channels.
• Assistance in building formal tracking plans that outline event structures, properties, triggers, and the business rationale for each data point.
• Debugging and validation assistance using GA4 DebugView, Tag Assistant, and browser-based inspector tools to troubleshoot missing or duplicate events.
• Privacy and compliance best practices, including guidance on user consent, data retention, and avoiding the collection of PII (Personally Identifiable Information).

When using this skill, it first checks for existing product marketing context to ensure advice is tailored to your specific tech stack and conversion goals. It requires you to articulate what questions you are trying to answer, ensuring that the tracking architecture is built backward from the desired business outcome. You should expect to receive step-by-step implementation guides, code snippets for data layer pushes, and verification checklists. Note that for dedicated A/B test setup, the skill cross-references the ab-test-setup skill, and for comprehensive event libraries, it points to predefined documentation within the repository. It is highly recommended to document your tracking decisions within your project files to maintain a single source of truth for your analytics setup.