ads-meta

The ads-meta skill provides a comprehensive auditing engine for Meta advertising accounts, specifically designed to help marketers navigate the complexities of the Andromeda AI era. It evaluates performance through a 50-point checklist focused on data integrity, creative strategy, and structural efficiency. This tool is essential for media buyers, growth marketers, and agencies looking to optimize ROAS and minimize algorithmic suppression. It helps diagnose issues such as 'Learning Limited' status, poor Event Match Quality (EMQ), and creative fatigue, while offering specific recommendations for leveraging Advantage+ features effectively.

• Performs a 50-point audit across Pixel, Conversions API (CAPI), and event deduplication (≥90% target).

• Evaluates creative health by detecting fatigue (CTR drops >20%) and enforcing creative diversity standards.

• Analyzes account structure and bidding strategies, ensuring proper budget allocation and consolidation.

• Provides actionable insights for Advantage+ Sales Campaigns, including audience targeting and placement optimization.

• Includes an EMQ optimization guide to improve signal quality for Meta's delivery algorithms.

• Integrates with cross-platform audit tools to provide a unified health score (0-100) and actionable roadmaps.

• Best used when auditing underperforming campaigns or setting up new account structures.

• Ensure you have Ads Manager exports and Events Manager data ready for maximum analysis accuracy.

• Monitor Threads placement performance and algorithmic retrieval suppression metrics as identified in the Andromeda engine requirements.

• Use the provided scoring system to prioritize 'Quick Wins' versus deep structural changes.

• Suitable for e-commerce, lead generation, and mobile app install campaigns.