marketing-psychology

This skill acts as a specialized consultant for marketers and founders who want to leverage the science of human behavior to improve conversion rates and marketing outcomes. By integrating established mental models and cognitive biases into your strategy, the agent provides actionable insights into why users take specific actions and how to influence their decisions ethically. It serves to bridge the gap between abstract psychological concepts like loss aversion, social proof, and cognitive load and the practical implementation of marketing assets.

• Employs foundational thinking models including First Principles, Jobs to Be Done, Pareto Principle, and Inversion to refine strategic direction.
• Analyzes customer behavior through the lens of psychological frameworks such as the Mere Exposure Effect, Availability Heuristic, and Confirmation Bias.
• Provides concrete recommendations for pricing strategy, such as anchoring and Good-Better-Best framing, to optimize product tiers.
• Guides ethical implementation of persuasion techniques like scarcity, urgency, and reciprocity without resorting to deceptive practices.
• Facilitates the application of Second-Order Thinking to predict the long-term impact of marketing campaigns beyond immediate conversion gains.
• Requires prior context from product-marketing-context.md to ensure all psychological advice is tailored to the specific product, target audience, and market positioning.
• Identifies bottlenecks in user journeys using the Theory of Constraints and optimizes for global rather than local optima.
• Assists in conducting customer research by interpreting user feedback and behavior through cognitive and behavioral lenses.
• Helps design A/B tests and experiments based on scientific hypotheses rather than trial and error.
• Operates by assessing the user's situation, identifying the relevant mental model, explaining the underlying psychology, and detailing specific marketing applications.
• Reminds users that models are not reality, emphasizing the 'Map is not the Territory' concept to encourage continuous user validation.